The key to successful influencer marketing is actually matching your brand that have influencers whose fans act like your chosen users and you may whose philosophy match your very own.
An intact 36% of our respondents believe that brand safety is always something, even in the event 33.7% acknowledge you to brand name shelter you will definitely occasionally become an issue when powering an influencer paign.
The remainder 31.3% find it not an issue. Allegedly, that it last class features conquer the skill of finding appropriate influencers due to their brands, and they’ve got nothing anxiety about incongruent opinions.
A contentious question for the influencer ount out of automation you could successfully play with. People believe you could automate about anything from influencer choices so you’re able to influencer payment. Others well worth the private reach and you will envision influencer sale is actually good hands-with the techniques.
In 2010 there have been a small reduced total of this new respondents believing that automation takes on a vital role inside influencer sales (73.4%, down out-of 77% this past year). Very organizations playing with influencer sales are happy to make use of units and you can networks (otherwise work on providers who do therefore) today. 1st suspicions in the AI and you will automation enjoys substantially reduced along side last few years.